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February 19 2012


25 Non-Financial Benefits of Business Blogging

Immer nur mnetärer ROI ist ja auch doof. Hier der nichtmonetäre (und aus meiner SAicht wichtigere) ROA (Return on Attention) eines Business Blogs.
Tags: **** weblogs roi

October 13 2011


How to Estimate Your Social Media Return on Investment | Social Media Examiner

Wie man 'wirklich' misst (bei einigen dürfte das den Aufwand FÜR SM übersteigen ;) )

July 16 2010


Welten treffen aufeinander «

OG: Spannende Diskussion um den Social Media ROI.
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